A Chill Studio Session with Madeline | Chicago Hair Stylist Branding Photos

When Madeline reached out about branding photos, she knew exactly what she didn’t want: stiff, overly polished headshots that didn’t reflect her. As a hair stylist and colorist based in Chicago, she wanted photos that felt fresh, laid-back, and totally her. the kind of images that would feel right at home on Instagram and a booking site.

We shot everything in my natural light studio in Ravenswood, keeping the vibe super relaxed. No over-posing, no forced smiles — just Madeline doing what she does best, with her real-life best friend as her model (which honestly made everything even sweeter). It gave the shoot a naturally cozy, behind-the-scenes energy that fit her brand perfectly.

Whether she was brushing out soft hair or casually holding her tools like a total boss, Madeline brought her whole vibe: cool but approachable, grounded and creative. These photos were made to live across her portfolio, her booking site, and her socials — because great branding isn’t just about how you look, it’s about how you feel in the image too.

If you're a stylist, creative, or small biz owner looking for branding photos that don’t feel like everyone else’s…let’s shoot. ✨

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Nicole’s Branding Session: Launching Studio by NK

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Beauty Test Inspired by K-Beauty & Whimsy